Sree TV, a 24-hour Telugu
entertainment channel, plans to go on air in November
this year. Andhra Pradesh-based Vasavi Communications
and Mootha Gopalakrishna are promoting the channel.
Sree TV positioned as an entertainment channel, will
also offer news, music, politics and religious
content. Sree TV will initially be a free-to-air
Vasavi Communications has invited
participation for its private placement to fund the
launch and expansion plans of Sree TV. Overall, there
are 50 lakh shares being offered at Rs 20 per share
aggregating Rs 10 crores.
Two channels — Gemini and ETV,
primarily dominate the Telugu satellite market. The
market also has Teja, which is a 24-hour music
channel. All these put together account for
approximately Rs 250 crores of advertising revenue.
While ETV controls a large chunk of the advertising
revenue, Gemini has been registering impressive growth