Top Story

e4m_logo.png

Home >> International >> Article

Sponsors stump cricketers

03-November-2000
Font Size   16
Share
Sponsors stump cricketers

The Central Bureau of Investigation’s report on match-fixing has not only spelt doom for cricketing careers of the guilty, but may well put an end to their careers as brand ambassadors too. United Breweries’ Kingfisher brand has already suspended its television campaign with Ajay Jadeja. Kingfisher has a five year contract with Jadeja and two years of which are yet to be over. Hindustan Lever Ltd (HLL) said that they will be very careful in appointing cricketers as brand ambassadors in the future spokesperson. Pepsi which has a close association with cricket claims that its association with the game will not be affected by the controversy and it will not hesitate to appoint cricketers as brand ambassadors. The charges against Azhar have also disturbed the Swatch applecart. Azhar endorses the Tissot brand for the Swatch Group. Though no decision has been taken about terminating the contract, the company is in frantic consultations with its office in Singapore to arrive at a conclusion.

Tags

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’