The Chennai-based Intelivision, a subsidiary of Pentamedia Graphics plans to launch Splash Channel. Targeted at the age group of 4-18 years, the channel will go on air on August 15. The channel will have a mix of education and entertainment programmes for children. This includes movies, animation series, game shows, programmes on education, general knowledge, current affairs, historic and nature programming.
With major international children channels already having a presence in India, the battle for grabbing the attention of kids is set to heat up. Cartoon Network runs a 24-hour channel in India including 9-hour audio feed in Hindi and 2-hour in Tamil.
Disney has been toying with the idea of launching a full-fledged channel in India for some time. It currently runs a programme band on Sony Entertainment Television. Zee distributes Nickleodeon while running an hour-long band on Zee TV. Fox Kids has taken up time-slots on STAR Plus.
Intelivision plans to invest around Rs 60 crores over the next three years in the project. As per its business plan it has forecast revenue for around Rs 15 crores in its first year of operations.
The Company expects operations to break-even by 2003-04. It also plans to offer media consultancy and production services including shooting, editing and postproduction facilities. The channel would initially be available at Chennai, Delhi, Hyderabad, Bangalore and Mumbai.
The company is in talks with Sun TV and Sony Entertainment Network to distribute the channel in various parts of the country. The channel will be available through C Band Transponder of New Skies NSS 703 Satellite.
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