Top Story


Home >> International >> Article

Splash Channel to go on air on August 15

Font Size   16
Splash Channel to go on air on August 15

The Chennai-based Intelivision, a subsidiary of Pentamedia Graphics plans to launch Splash Channel. Targeted at the age group of 4-18 years, the channel will go on air on August 15. The channel will have a mix of education and entertainment programmes for children. This includes movies, animation series, game shows, programmes on education, general knowledge, current affairs, historic and nature programming.

With major international children channels already having a presence in India, the battle for grabbing the attention of kids is set to heat up. Cartoon Network runs a 24-hour channel in India including 9-hour audio feed in Hindi and 2-hour in Tamil.

Disney has been toying with the idea of launching a full-fledged channel in India for some time. It currently runs a programme band on Sony Entertainment Television. Zee distributes Nickleodeon while running an hour-long band on Zee TV. Fox Kids has taken up time-slots on STAR Plus.

Intelivision plans to invest around Rs 60 crores over the next three years in the project. As per its business plan it has forecast revenue for around Rs 15 crores in its first year of operations.

The Company expects operations to break-even by 2003-04. It also plans to offer media consultancy and production services including shooting, editing and postproduction facilities. The channel would initially be available at Chennai, Delhi, Hyderabad, Bangalore and Mumbai.

The company is in talks with Sun TV and Sony Entertainment Network to distribute the channel in various parts of the country. The channel will be available through C Band Transponder of New Skies NSS 703 Satellite.


Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.