Zee and Sony Television channels have joined hands for telecast in Australia, New Zealand and Fiji. The Sony Entertainment Television was launched as part of the Zee Link’s Direct-to-Home (DTH) satellite platform by Minister for Immigration and Multicultural Affairs Phillip Ruddock at a function.
Zee Link had commenced as a pay TV service in Australia and New Zealand in September last with the Zee bouquet comprising Zee TV, Zee Cinema, Zee Music and Zee News.
CEO of Sony Entertainment Television Kunal Dasgupta said: “It is a small niche market which cannot be divided and bringing entertainment together makes commercial sense. We did not want the subscribers to pay separately.
This channel is specially crafted for the region and we will be involving the local community in our programmes.
Zee and Sony play a vital role in our cultural and emotional links. In uniting the community and encouraging young talent they are providing yeomen service.” Indian High Commissioner to Australia RS Rathore said.