Sony Entertainment Television will provide a platform for matchmaking through a big budget reality show, expected to be launched by November. Sony has commissioned UTV to produce the show. The budget for the programme will be higher than Sony’s game show Jeeto Chappar Phad Ke, anchored by Govinda.
Prospective partners will be chosen from among a group of participants shortlisted by the channel. The show will provide girls a forum to choose their grooms, after talking to participants.
The show is tentatively titled Swayamvar. A final decision on the name will be taken in a few weeks. The set for the show will be erected in one of the leading studios in Mumbai. Creative discussions on the format and logistics for the show are still going on.
The show will be interactive, as the bride will meet the candidates and go on short listing. She will have knowledge of the prospective groom’s family background. The show will involve young couples.
The show will be aired on prime time. If Sony continues with the Govinda-hosted game show, it will have two expensive programmes on the channel.