Sony Entertainment Television is planning to enter the heavily crowded southern regional channel market. The broadcaster has been eyeing the market for sometime now, and the South provides a good opportunity due to good cable penetration and high viewership there.
SET has been on constant lookout at new opportunities and getting into regional languages is something that has been looked at, said Ms. Kacon Sethi, Executive Vice-President of Sony. The South is an opportunity because the gap between the number one and two is very large, which could targeted, she said.
As part of the plans to strengthen the channel, this year, SET Max would drive the growth strategy of the company. A new product mix will be unveiled in the near future, that will place SET Max as a channel representing masti and entertainment.
Besides some film-based programmes, SET Max has got the cricket rights for the forthcoming Sharjah and the India-Sri Lanka series. It is also planning to start television cricket, which would be pacier and more suited to the present generation.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking