Come January 26, Sony Entertainment Television (SET) has decided to launch its much talked about game show ‘Chappad Phad Ke’ (CPK) to take on Star TV. Unlike Star, where a participant can earn only upto Rs 1crore a night during the show, CPK has kept no ceiling on the prize money and gifts.
Star TV, which has reversed its earlier decision to drop co-sponsors for KBC has roped in six new sponsors. The channel has also prepared a contingency plan to counter CPK in case it gains fast popularity.
With KBC and CPK talking the limelight, Zee will face a tough time to revive its flopped game show Sawal Dus Crore Ka.