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International Sony to launch Chappad Phad Ke on January 26

Sony to launch Chappad Phad Ke on January 26

Author | NULL | Monday, Jan 01,1900 10:23 AM

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Sony to launch Chappad Phad Ke on January 26

Come January 26, Sony Entertainment Television (SET) has decided to launch its much talked about game show ‘Chappad Phad Ke’ (CPK) to take on Star TV. Unlike Star, where a participant can earn only upto Rs 1crore a night during the show, CPK has kept no ceiling on the prize money and gifts.

Star TV, which has reversed its earlier decision to drop co-sponsors for KBC has roped in six new sponsors. The channel has also prepared a contingency plan to counter CPK in case it gains fast popularity.

With KBC and CPK talking the limelight, Zee will face a tough time to revive its flopped game show Sawal Dus Crore Ka.

Tags: e4m

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