Sony Entertainment Television is planning to invest about Rs 150 crore in direct-to-home (DTH) broadcasting. It also plans to use the platform being set up by VSNL to get into this business.
Sony is planning to bring in at least 20 new channels through this platform. The idea is to make things more interactive, gaming, satellite radio music, home shopping, Internet, E-mail, video-on demand and pay-per-view would be provided to the consumer. The channel has set up a separate New Media Division to develop the interactive business.
While VSNL will provide the basic platform, content providers such as Zee, Star and Sony will use the platform to air a bouquet of channels. VSNL has been talking to Pan-AmSat and IntelSat for uplinking.