Top Story


Home >> International >> Article

Sony to enter merchandising with JCPK

Font Size   16
Sony to enter merchandising with JCPK

Sony Television is set to enter the merchandising arena with Govinda-hosted gameshow Jeeto Chappar Phaad Ke. Plans are afoot to come out with JCPK jackets, quiz books, Govinda idols and music cassettes within the next couple of months. The channel plans to enter into tie-ups with various retail outlets. Talks are also on with Tips for bringing out JCPK-branded cassettes.

Meanwhile, with Zee announcing the launch of reality TV show Prisoner of War, the channel war is expected to heat up in the coming months. Sony TV had in December last year launched the internationally popular TV show Survivor in its action channel, AXN.

STAR is getting ready to air KBC for Kids in the weekend slot from April onwards. . The present format of having KBC on four weekdays will be modified to factor in KBC for Kids on Sunday. The three top channels are slated to launch a slew of f new programmes over the next two months in a renewed battle for viewership.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign