Sony Television is set to enter the merchandising arena with Govinda-hosted gameshow Jeeto Chappar Phaad Ke. Plans are afoot to come out with JCPK jackets, quiz books, Govinda idols and music cassettes within the next couple of months. The channel plans to enter into tie-ups with various retail outlets. Talks are also on with Tips for bringing out JCPK-branded cassettes.
Meanwhile, with Zee announcing the launch of reality TV show Prisoner of War, the channel war is expected to heat up in the coming months. Sony TV had in December last year launched the internationally popular TV show Survivor in its action channel, AXN.
STAR is getting ready to air KBC for Kids in the weekend slot from April onwards. . The present format of having KBC on four weekdays will be modified to factor in KBC for Kids on Sunday. The three top channels are slated to launch a slew of f new programmes over the next two months in a renewed battle for viewership.