Top Story

e4m_logo.png

Home >> International >> Article

Sony to double programming budget

23-March-2001
Font Size   16
Sony to double programming budget

SET India plans to double its programming budget to Rs 300 crore for 2001-2002. The company expected to close this fiscal with a revenue of around Rs 600 crore, which would be a 50 per cent jump from last year. However, there would be no jump in profits compared with last fiscal's level of around Rs 60 crore.

Also in the offing is a major foray into film production and distribution. The channel is entering into a tripartite alliance with Columbia Tristar and Sony Music. The budget for this scheme is expected to be around Rs 60 crore in the next one year.

SET India is currently strengthening its management structure. Over the next one month, the company plans to increase its top management strength from four to eleven.

The new media initiatives of the company would be directed at digitalising its 7,000 hours of programming and film content.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...