Come July, Sony will become a pay channel. The subscription rate is being pegged at Rs 8 per subscriber per month. The company has approached the major MSO’s for negotiating the subscription rate for the pay channel. Among other negotiations, the distribution of decoder receivers to cable operators is also being discussed.
The prevailing subscription rates for AXN and SET Max are Rs 5 and Rs 5.75, whereas, CNBC is being distributed at Rs 4 per subscriber per month. The Sony bouquet package rate will now hover around Rs 23 after Sony is finally launched as a digital-pay channel in July.
As expected the major MSO’s like Siticable, Wincable and Incable are not excited with the fact that yet another major entertainment channel takes the pay route.