Sony Entertainment Television (SET) has revised its revenue target upward for fiscal 2000-01on steadily increasing viewership and the fact that its gameshow '’Chappar Phaad Ke’ (CPK) would be launched in January itself. Climbing TVRs have given much needed optimism to SET and the channel is pinning big hopes on CPK. The SET CEO, Mr. Kunal Dasgupta now expects the revenue for this fiscal to fall by only about 7.5 per cent.
For the week ending December 23, Sony had 12 entries in the top 50 list of AC Nielsen C&S survey across nine cities in the ‘individual 4 Secondary ABC’ category against Zee’ 11. CPK will be on air only three days a week, beginning Friday, and is expected to generate ‘significant’ revenues for SET.