Top Story

e4m_logo.png

Home >> International >> Article

Sony reopens talks with Pentamedia

10-November-2000
Font Size   16
Share
Sony reopens talks with Pentamedia

Sony Entertainment Television has begun fresh negotiations with Pentamedia graphics to webcast three of its channels on the latter's streaming portal numtv.Com as pay channels. As per the original agreement, advertising revenues from the proposed streaming were to be shared by the two companies on an equal basis, while subscription revenues were to be shared in the 70:30 ratio. According to the market research agency Intam, 23 of the top 50 programmes continue to be on Sony, he said, adding this had remained unchanged even during the initial euphoria of KBC. The next two months will be crucial for Sony, since the channel plans to launch a host of new initiatives to boost its viewership and consequently its financial health.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.