Sony Entertainment Television will launch a Hindi channel for women over the next one year. Plans are afoot in this regard to enter into strategic equity relationships with content companies.
By giving stake to content companies in the new channel Sony hopes to keep the cost of content and programming under check, channel executives said. Talks are on with several content companies in this respect.
The company plans to invest up to Rs 150 crore in the new channel. Sony already runs two pay channels – AXN and SET Max. It has a stake in business channel CNBC India.