Top Story


Home >> International >> Article

Sony plans to enter into new genre of television programming

Font Size   16
Sony plans to enter into new genre of television programming

Sony Entertainment Television is planning an entry into a new genre of television programming - `made for television' cricket. Sony has been working with a group of associates to develop programming which will involve live matches with celebrated national and international cricketers. The program will involve an actual match with added elements like audience participation through the Internet.

The channel is in the process of striking a deal with a leading cricket portal for the programme. The programme will be available during the official off-season and also when there is a break between tournaments. The official announcements and details of the programme will be made available by April or May. The events will be spread over a 10-15 day period per season over three seasons in a year.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...