Top Story

e4m_logo.png

Home >> International >> Article

Sony plans aggressive ground promotion for its game show ‘Jeeto Chappar Phaad Ke’

25-January-2001
Font Size   16
Sony plans aggressive ground promotion for its game show ‘Jeeto Chappar Phaad Ke’

Sony Entertainment Television is rolling out aggressive ground promotions for its game show in Bangalore, Mumbai, Delhi, Lucknow, Pune, Ahmedabad, Kolkata and Kanpur beginning today. To promote the game show, company has earmarked an ad budget of Rs 10 crore. The main objective of the ground event is to create excitement around the game show across the nation.

Apart from its promotion strategy, the company plans to deploy LCVs, (light commercial vehicles) with huge cutouts of Govinda in select cities across the country. These LCVs will invite clones of Govinda to participate in games and quiz shows aboard the LCVs.

To design its ground events Sony has roped in Mumbai-based event management company, Encompasses. As a part of its marketing strategy, the company plans to give away T-shirts, videotapes, caps and pens with a picture of Govinda imprinted on them to lucky winners. People will be invited to sing and dance to Govinda’s tunes during the ground events.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.