Top Story

e4m_logo.png

Home >> International >> Article

Sony pins hopes on Survivor

25-November-2000
Font Size   16
Share
Sony pins hopes on Survivor

Sony Entertainment Television is all set to launch Survivor on its niche channel, AXN, which is largely focused on action movies and serials and adventure sports. The Survivor was the show which dethroned Who Wants To Be A Millionaire as the most-watched programme in the US.

Rupert Murdoch's STAR TV and Sony were both earlier vying for rights to Survivor, which have now been bagged by Sony. According to sources in the advertising industry, AXN is likely to screen the original series in order to test the waters in India. If it finds the response promising, it may also go in for an indigenised version. Sony officials confirmed that Survivor would be screened on AXN, but declined to give details.

Sony is simultaneously going ahead with game show Chappar Phad Ke, to be anchored by cine star Govinda. The strategy is clearly to flank market leader STAR from both sides. While Chappar Phad Ke will take on Kaun Banega Crorepati in the game show genre, Survivor will mark the introduction of reality TV - which tracks real-life people through their daily ups and downs -- in India.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group