Sony Entertainment Television is all set to launch Survivor on its niche channel, AXN, which is largely focused on action movies and serials and adventure sports. The Survivor was the show which dethroned Who Wants To Be A Millionaire as the most-watched programme in the US.
Rupert Murdoch's STAR TV and Sony were both earlier vying for rights to Survivor, which have now been bagged by Sony. According to sources in the advertising industry, AXN is likely to screen the original series in order to test the waters in India. If it finds the response promising, it may also go in for an indigenised version. Sony officials confirmed that Survivor would be screened on AXN, but declined to give details.
Sony is simultaneously going ahead with game show Chappar Phad Ke, to be anchored by cine star Govinda. The strategy is clearly to flank market leader STAR from both sides. While Chappar Phad Ke will take on Kaun Banega Crorepati in the game show genre, Survivor will mark the introduction of reality TV - which tracks real-life people through their daily ups and downs -- in India.