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Sony lines up new serials with focus on 8.30 p.m. band

31-December-2001
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Sony lines up new serials with focus on 8.30 p.m.  band

Sony Entertainment Television will focus on the 8.30 p.m. band on weekdays. It plans to launch Dhadkan, a doctor’s show towards the end of January or first week of February. It will run thrice a week. And Hubahu, a story of twins who interchange their lives, will also be launched at the 8.30 p.m. band.

According to SET sources, the afternoon band will be revamped with the launch of a soap produced by Balaji Telefilms in the first or second week of February. The shifting of Ek Mahal ho Sapno Ka from prime time is expected to further strengthen the afternoon programming.

Aahat, a long running thriller, is likely to be dropped. Achanak will replace it in March or April 2002. Two events, Femina Miss India and Filmfare awards will provide the spikes for the channel in January and February.

Sony will end 2001 by airing the blockbuster Kaho Naa Pyar Hai at 8 p.m.

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