Top Story

e4m_logo.png

Home >> International >> Article

Sony launching two new shows to consolidate its position

31-January-2002
Font Size   16
Share
Sony launching two new shows to consolidate its position

Sony Entertainment Television (SET) India has come up with a new programming strategy to consolidate its position in the 8.30 p.m. to 9 p.m. The channel will be launching two new mega shows 'Dhadkan'-a hospital drama series and Hubahu.

While 'Dhadkan', will go on air three days a week (Monday-Wednesday) from February 4 at 8.30 p.m., Hubahu will go on air once a week on February 7 at 8.30 p.m.

"These two new shows are a part of our clear programming strategy to consolidate ourselves in the 8.30 p.m-9 p.m slot four nights a week, Mondays to Thursdays. With Dhadkan and Hubahu, we hope to add half an hour to our hold on the 9-10 p.m slot, which is one of our strengths," said Nachiket Pantavaidya, vice president-programming and production.

SET's programming strategy has so far been very clear. It has been launching new shows at regular intervals to make sure that the shows are consistently different.

The channel claims that the 9 to 10 pm slot is already in the bag with the Balaji Telefilms' soaps such as Kusum and Kutumb. And now the channel is targeting the 8:30 pm to 9 pm time band.

Source: Business Standard

Tags

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

Times Network renews contracts with all its primetime sponsors for all its news channels and adds 20 new brands to its kitty

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India