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Sony gets its first crorepati

13-February-2001
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Sony gets its first crorepati

With in a month of Sony Entertainment Television has found a crorepati, Narendra Kumar Varma, a 38-year old engineer from New Delhi in its show ‘ Jeeto Chhappar Phad Ke’ in. And as Sony Entertainment Television’s sets at Mumbai’s Film City witnessed mayhem today with the audience and technicians joining in the celebrations, Govinda set the closing scene on fire dancing a pulsating jig-and-thrust with an overjoyed Mr. Varma.

‘Jeeto Chhappar Phad Ke’, the SET gameshow conceived and presented by Derek O’Brien’s company K Q Score, has adopted a gameplan of going for high winnings at the initial stage of the show to pull in and sustain audience interest. The questions and the format have been so designed to create not only Rs 1 crore and Rs 2 crore winners; but also to enable participants to walk away with three and four crores, in a short span of time.

JCPK’s Friday to Sunday gambit in not taking Amitabh Bachchan’s KBC head on seems to have paid off well. JCPK started off right on target on January 26 logging an all-India TRP of 14.8 and a huge audience share of 49.6 per cent. It was the No 1 show for that week’s Top 50. It fell over the next few days to around 9.0 TRP with an audience share of around 40 per cent.

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