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Sony Entertainment to unveil new look today

03-November-2001
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Sony Entertainment to unveil new look today

When you are in trouble, what do you do? Overhaul your image. After Star India, Zee Telefilms, it’s the turn of Sony Entertainment to join the bandwagon. The company will unveil its new look for two of its channels, Sony and SET Max today.

According to Sony, it’s not a reactive measure but an ongoing process. The on-air look at Sony changes every two years, and this time the company felt that its is right time to go and make changes happen as it going to celebrate its sixth anniversary soon.

According to Kunal Dasgupta, chief executive officer, SET India, “I’m sure that new look will set new standards for the marketplace, and viewers and the advertising fraternity alike will love it.”

Media analysts dub the revamp as an attempt to move up to the number two position. The viewership gap between Zee and Sony is not too large at present.

The makeover has been executed by Belief, a Hollywood based award winning design house.

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