Top Story

e4m_logo.png

Home >> International >> Article

Sony Entertainment to unveil new look today

03-November-2001
Font Size   16
Share
Sony Entertainment to unveil new look today

When you are in trouble, what do you do? Overhaul your image. After Star India, Zee Telefilms, it’s the turn of Sony Entertainment to join the bandwagon. The company will unveil its new look for two of its channels, Sony and SET Max today.

According to Sony, it’s not a reactive measure but an ongoing process. The on-air look at Sony changes every two years, and this time the company felt that its is right time to go and make changes happen as it going to celebrate its sixth anniversary soon.

According to Kunal Dasgupta, chief executive officer, SET India, “I’m sure that new look will set new standards for the marketplace, and viewers and the advertising fraternity alike will love it.”

Media analysts dub the revamp as an attempt to move up to the number two position. The viewership gap between Zee and Sony is not too large at present.

The makeover has been executed by Belief, a Hollywood based award winning design house.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

We list a few important stories that you may have missed in the week gone by

As the country powers towards a digital economy, with hyper-connectivity and access to real-time information at its fingertips, digital OOH aligns itself almost seamlessly with the on-going advancemen...

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...