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Sony Entertainment bags worldwide distribution right of Lagaan

14-May-2001
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Sony Entertainment bags worldwide distribution right of Lagaan

Sony Entertainment Television (SET) appears to have clinched the worldwide distribution rights for the Aamir Khan-produced Lagaan. The deal also includes rights for DVDs (digital video discs) and satellite television. The deal for Lagaan comes soon after SET acquired the overseas rights for ‘Mission Kashmir’. The package deal includes the acquisition of the movie’s music rights by Sony Music.

Lagaan with a budget of over Rs 10 crore is a period film based on India’s freedom struggle. The movie is scheduled to be released in the second week of June.

Produced by actor Aamir Khan under the Aamir Khan Productions banner, the movie’s music has been composed by AR Rahman and is directed by Ashutosh Gowariker. Sony Music released its music early last month.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.