Top Story

e4m_logo.png

Home >> International >> Article

Sony drops DTH plans

03-April-2001
Font Size   16
Share
Sony drops DTH plans

Sony Entertainment Television has dropped its DTH platform plans. Instead the company has decided to negotiate with other companies for foraying into DTH projects. The three players, which have decided to provide A DTH platform, are VSNL, Star and Zee.

Mr. Kunal Dasgupta, SET CEO said, “The investments required in DTH is huge, touching up to Rs 3,000 crore, while companies would have to put in a initial investment of Rs 500 crore -Rs 600 crore. People are receiving a whole array of channels by paying the cable operator Rs 125 per month. But one cannot avoid DTH. That’s like saying that you don’t want to progress.”

Mr. Kunal Dasgupta said that it was not economically viable for a company to use DTH only for television services. "DTH has to be used for a whole array of services including radio, Internet and so on and not only television," he said. A DTH platform has up to 350 radio signals.

Tags

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’