Top Story


Home >> International >> Article

Sony acquire telecast rights of all Yash Chopra movies

Font Size   16
Sony acquire telecast rights of all Yash Chopra movies

Sony Entertainment Television has beaten Star TV and Zee TV to acquire multiple telecast rights of all of Yash Chopra’s movies for around Rs 15 crore. The rights will be for a period of five years and will be restricted to the Asian region. This will not include international telecast rights. The movies will include Mohabbatein and other Shahrukh Khan’s films like Dil To Pagal Hai and Darr.

Star TV and Zee TV had also put up a price for acquiring the rights. But Sony’s offer, sources said, was higher. Star TV had the telecast rights for some of Mr Chopra’s movies but this had expired.

With this acquisition, Sony will have telecast rights for three of the top five movies in the year. The others include Mission Kashmir and Rakesh Roshan’s Kaho Na Pyaar Hai. The two missing are Fiza with Star TV and Kya Kehna with Zee TV.

Sony TV will start a three-month movie festival of Mr Chopra’s movies beginning this August. SetMax will air two of his movies every month. While Mohabbatein will be telecast on Sony TV in November, SetMax will air it in March.

Sony Entertainment Television also has the telecast rights to 23 Amitabh Bachchan movies. SetMax will be airing them in three consecutive months beginning this May. or Kaho Na Pyar Hai, Sony has two telecast rights for a period of one year. It will be first aired on Diwali day. The international telecast rights are also with Sony. Mission Kashmir, for which Sony has two telecast rights, will be aired in December.


Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’