SSKI Investor Services, popularly known by its online brand name Sharekhan.com, is planning to launch a magazine ‘The Sharekhan Weekly’ for the retail investor in the next couple of months. The company will tie up with a distribution house to tap a mass readership. Sharekhan.com currently distributes a weekly magazine called, The Sharekhan Weekly, which utilises the content from the site, to its 75 branches across the country.
The magazine will basically pick up on the week's content on the Website which will largely be focussed on investments in equities. Model portfolios and interviews, coupled with stock education, are some of the segments that will be incorporated in the magazine.