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SetMax helps Sony to increase its ad revenue

16-April-2001
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SetMax helps Sony to increase its ad revenue

Sony Entertainment Television’s advertising revenue slowed in 2000-’01. The revenue increased to Rs 520 crore, from Rs 380 crore in the previous year. But this rise was made possible with its new channel, SetMax, contributing Rs 60 crore. Sony Network has set an ambitious target of Rs 800 crore in the current financial year, with a contribution of Rs 150-170 crore from SetMax.

Sony TV has gone back to its old strategy to fight back: events and big movies. The channel is planning an event with Shahrukh Khan. A star-studded week has been lined up towards the end of this month to bring back audiences before displaying its new programming properties. It will kick off on April 23 with the first of the two-part one-hour series called ‘Hrithik: The Man Behind The Star’.

The week will close with the airing of the second part of the series on April 30. The rest days of the week will have events and blockbuster movies.

Sony has decided to take Star Plus’ Kaun Banega Crorepati directly. It is launching two daily soaps, Kusum and Kahin Diyaa Jale Kahin Jiyaa. While the Balaji Telefilms-produced Kusum will be aired at 9 pm, the other soap will occupy the 9.30 pm slot.

Sony is also planning to launch two weeklies in May. There will be two big format shows, one in action involving big stars and the other in large interactive shows. Sony is working on a comedy strip at 8 pm. A slew of programmes will be launched at 8.30 pm. Lives of certain shows like Family No 1 are getting shortened and will be pulled off the channel.

The game show Jeeto Chapaad Phad Ke Game will have a few changes and the new schedule will come on air within 20 days.

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