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SET to invest $400m in DTH, channel expansion

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SET to invest $400m in DTH, channel expansion

Sony Entertainment Television (SET) is undertaking a $400 million expansion plan over the next 18 month. The main chunk of the investments will be pumped into setting up direct-to-home (DTH) broadcasting services, purchase of events and sports properties and channel expansion. SET’s commercial rollout of its DTH services is only expected by the beginning of 2002. The network is doing an Asha Bhosale concert on November 25, followed by a Roshan family tribute on December 21 in which Hrithik Roshan’s performance is expected to be a huge draw. SET will be investing Rs 100 crore over the next three year in producing films as well as on ‘negative pickups’ of movies produced by Yash Johar and few other film producers.


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