Sony Entertainment Television (SET) is undertaking a $400 million expansion plan over the next 18 month. The main chunk of the investments will be pumped into setting up direct-to-home (DTH) broadcasting services, purchase of events and sports properties and channel expansion. SET’s commercial rollout of its DTH services is only expected by the beginning of 2002. The network is doing an Asha Bhosale concert on November 25, followed by a Roshan family tribute on December 21 in which Hrithik Roshan’s performance is expected to be a huge draw. SET will be investing Rs 100 crore over the next three year in producing films as well as on ‘negative pickups’ of movies produced by Yash Johar and few other film producers.
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions