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SET to focus on MAX to increase its revenue

26-April-2001
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SET to focus on MAX to increase its revenue

SET India Ltd., is planning to focus on its second channel, MAX, and make it the driver of company’s growth this year. The company has set itself aggressive growth targets and is looking at increasing the turnover by about 200 per cent.

As part of this, the company has decided to beef up the programming and use cricket and Bollywood films. The new look Max will have maximum cinema and maximum cricket.

The company has already acquired telecast rights for several cricket matches. Over 123 days of great cricketing action will be featured on the channel. The channel is planning to introduce television cricket.

The company has acquired the rights of Bollywood director Yash Chopra’s films. Besides new movies, a special three-month festival of 14 of Amitabh Bachchan’s biggest movies will be aired on the channel. New film-based programmes, including a count down show, biographies of film personalities and some other show will be launched.

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