SET India Ltd., is planning to
focus on its second channel, MAX, and make it the
driver of company’s growth this year. The company has
set itself aggressive growth targets and is looking at
increasing the turnover by about 200 per cent.
As part of this, the company has
decided to beef up the programming and use cricket and
Bollywood films. The new look Max will have maximum
cinema and maximum cricket.
The company has already acquired
telecast rights for several cricket matches. Over 123
days of great cricketing action will be featured on
the channel. The channel is planning to introduce
The company has acquired the
rights of Bollywood director Yash Chopra’s films.
Besides new movies, a special three-month festival of
14 of Amitabh Bachchan’s biggest movies will be aired
on the channel. New film-based programmes, including a
count down show, biographies of film personalities and
some other show will be launched.