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SET in revamp spree

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SET in revamp spree

Sony Entertainment Television (SET) India, part of the Sony Pictures Entertainment, may miss its revenue targets for the current financial year by around 15 per cent. In a bid to arrest the slide, the company is revamping its management structure with each of its four channels to be treated as an independent profit centre.

According to the industry sources, revenue for January-December 2001 is down by around 10 per cent as compared to the same period last year.

As part of the plan to rejuvenate its Indian operations, SET will now have separate general managers for the four channels. They would report to chief executive officer Kunal Dasgupta.

From a central decision-making system, SET plans to graduate to a de-centralised system, with each channel operating as a profit centre and each business operating in the same way.

The company has named Rajendra Singh as the general manager in charge of international distribution, an area where Sony sees a lot of opportunities.

The restructuring also entails clearly defined human resource development, corporate communications and legal departments. New faces are likely to head various departments.


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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.