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SET expects 10 pc fall in advertising revenue

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SET expects 10 pc fall in advertising revenue

Sony Entertainment Television’s advertising revenues is expected to dip by nearly 10 per cent to Rs 380 crore in the current financial year.

SET India, will witness no growth from last year with the revenues stagnating at Rs 500 crore. This will include revenues from the two channels it owns, the franchisee channel AXN, and a third-party business channel CNBC India. The decline is attributed mainly due to the success of Star Plus.

MAX-the movie, events and cricket channel-will earn around Rs 50-60 crore this fiscal. SET India also handles AXN and CNBC India. According to Mr. Dasgupta, SET will end up with an ad revenues of around Rs 500 crore.

The pay revenues, however is expected to increase from Rs 15 crore to Rs 50 crore. The increase will come largely because Sony Entertainment Television having gone pay. The flagship Hindi entertainment channel went pay in the second half of this year. MAX is already a pay channel. SET India also distributes the pay channels, AXN and CNBC India.

Talks with AOL-Time Warner and Aaj Tak for distributing their channels in India have not made much progress due to the September 11 attacks.

The company is planning to recruit people while flushing out existing staff who are not performing. The businesses are being restructured with each channel head being responsible for developing its own profit centre.


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