Sony Entertainment Television has earned Rs 14 crore from the Hrithik Roshan show and also has lined up big movies and cricket to revamp Max. SET has also bought three-year rights for international cricket matches to be played in Sri Lanka from Nimbus.
The big movies lined up are Mohabbatein, Kaho Na Pyar Hai and Mission Kashmir. The channel will run an Amitabh Bachchan festival from June to September. Max will start to show the movie at 4 pm. This will be followed by film-based shows between 8 and 9 pm followed by another movie at 9 pm.
On Saturday and Sundays, the first prime movie will be aired at 5 pm; the second at 9 pm. No prime time movies will be repeated with the timeframe of a month.
The channel plans to launch a slew of film-based shows like Biographies: Ek Kalakaar Ki Khani on Wednesdays 8.30-9 pm from April 25, Kahani Poori Filmi Hai on Thursday 8-830 pm and Max Top on Mondays at 8 pm from April 23.