Top Story

e4m_logo.png

Home >> International >> Article

SET earns Rs 14 crore from Hrithik Roshan show

30-April-2001
Font Size   16
Share
SET earns Rs 14 crore from Hrithik Roshan show

Sony Entertainment Television has earned Rs 14 crore from the Hrithik Roshan show and also has lined up big movies and cricket to revamp Max. SET has also bought three-year rights for international cricket matches to be played in Sri Lanka from Nimbus.

The big movies lined up are Mohabbatein, Kaho Na Pyar Hai and Mission Kashmir. The channel will run an Amitabh Bachchan festival from June to September. Max will start to show the movie at 4 pm. This will be followed by film-based shows between 8 and 9 pm followed by another movie at 9 pm.

On Saturday and Sundays, the first prime movie will be aired at 5 pm; the second at 9 pm. No prime time movies will be repeated with the timeframe of a month.

The channel plans to launch a slew of film-based shows like Biographies: Ek Kalakaar Ki Khani on Wednesdays 8.30-9 pm from April 25, Kahani Poori Filmi Hai on Thursday 8-830 pm and Max Top on Mondays at 8 pm from April 23.

Tags

Murthy hinted on a launch of a digital product sometime soon as competition continues to heat up

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Shruti Singh, a journalist with NDTV for over 20 years, defends the network even as former employees accuse it of axing stories

MRSS India has appointed market research professionals, Madhumita Chattopadhyay as Vice President, Praveen Mettelu as Research Director and R Kumar as Consultant

Amazon ruled BARC's Top 10 Brands and took the tenth spot in Top Advertisers for Week 41 (October 7-13)