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International SET’s rescheduling programme to beat KBC

SET’s rescheduling programme to beat KBC

Author | NULL | Monday, Jan 01,1900 11:44 AM

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SET’s rescheduling programme to beat KBC Sony Entertainment Television has improved its rating by altering its programming schedule in reaction to the success of Star Plus’ Kaun Banega Crorepati, while Zee TV has slipped to third position. The strategy of shifting channels top-rated shows like Aahat and CID on August 21 from the 9 pm to the 10 pm slot and moving EK Mahal of Sapnon Ka to take on KBC directly, saw an increased of 34.55 per cent of vierwship for the week ended October 1, according to INTAM data. In the 10-10.30 pm slot, Sony has strengthened its position. The TRP increased from 4.04 per cent on July 3 to 5.68 per cent for the week ended October 15.
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