Top Story

e4m_logo.png

Home >> International >> Article

Satellite companies wait to cash in on DTH bonanza

21-January-2001
Font Size   16
Share
Satellite companies wait to cash in on DTH bonanza

Satellite operators such as New Skies Satellites and EuropeStar are eagerly awaiting the India government's stamp of approval to DTH. Both the companies confirmed on Tuesday that once the market for DTH was opened up, they would consider converting their Indian offices into full-fledged sales and marketing subsidiaries with investment in the region. Others like PanAmSat, Thaicom and SingTel too are waiting in the wings. For starters, both NSS and EuropeStar have already had preliminary discussions with the major channel operators such as Zee, Star and Sony. Officials of New Skies, a two-year-old commercial spin-off of Intelsat which formally announced the opening of its India liaison office on Tuesday, confirmed that they had parleys with some of the broadcasters, but refused to give more details.

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems