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Satellite companies wait to cash in on DTH bonanza

21-January-2001
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Satellite companies wait to cash in on DTH bonanza

Satellite operators such as New Skies Satellites and EuropeStar are eagerly awaiting the India government's stamp of approval to DTH. Both the companies confirmed on Tuesday that once the market for DTH was opened up, they would consider converting their Indian offices into full-fledged sales and marketing subsidiaries with investment in the region. Others like PanAmSat, Thaicom and SingTel too are waiting in the wings. For starters, both NSS and EuropeStar have already had preliminary discussions with the major channel operators such as Zee, Star and Sony. Officials of New Skies, a two-year-old commercial spin-off of Intelsat which formally announced the opening of its India liaison office on Tuesday, confirmed that they had parleys with some of the broadcasters, but refused to give more details.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.