Saregama Broadcast Software, a division of Saregama India Ltd., plans to start two radio programmes called ‘Non-stop Zindagi’ and ‘Antakshari’. The programmes will be sponsored by a leading pharmaceutical company on All India Radio’s FM 1 channel in Delhi from August 1.
‘Non-stop Zindagi’ will be broadcast at 7:05 p.m. from Mondays to Saturdays, while ‘Antakshari’ on Sundays, also at 7:05 p.m. The first one will be a very entertaining programme weaving in its fold a mix of some very good music remixed by in-house talent and health tips by a doctor during the programme.
Every episode of ‘Antakshari’ will have a quiz, the prizes include 10 CDs and 20 cassettes by Saregama Ltd. as part of the value addition. The Broadcast Software Division is already providing contents to Indian Radio Stations in Mid-East Asia, Canada, United States, Australia, South- East Asia and Japan among many others.