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Saregama plans to enter into TV software

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Saregama plans to enter into TV software

The entertainment company of RPG Enterprise, Saregama India plans to begin production of television software shortly. At present Saregama has a small presence in TV software with its only Tamil serial on the air for the past 10 weeks on Sun TV.

Speaking to the media after the company's 54th annual general meeting, Goenka said the proposed entry into TV software was recommended, among other things, by consultancy major Mckinsey & Co.

The consultant was appointed to evolve a model that would guide the future course of development of the group's entertainment business built by Saregama India Ltd.

Saregama India board would take stock on the Mckinsey report by October 15. Based on the Mckinsey suggestions, Saregama would finalise its business plan by mid-October.

The implementation of the report would be aimed at accelerating growth of the company's entertainment business, spread over both film and non-film areas, making of FM software and a possible entry into production of TV software, especially animation films.

This is the second time the entertainment company has asked a consultant for advice. It had appointed Anderson Consultants for suggestions on cost control, and these were implemented in 1999-2000.

They helped the company cut expenses in material costs in spite of a significant rise in raw material costs, particularly plastics.


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