Top Story


Home >> International >> Article

Sahara TV to focus on consolidation

Font Size   16
Sahara TV to focus on consolidation

Sahara TV has laid out a plan of action to keep going in the times of an all-round industry slowdown. To begin with, even as Sahara TV has plans of launching multiple channels, its immediate focus is on consolidation.

Although Mr Sumit Roy, head of Sahara TV, points out that it’s beneficial for broadcasters to have multiple channels in order to make them turn pay from free-to-air, Sahara is not taking up the task immediately.

Sahara is also waiting before turning completely digital. Says Mr Roy: According to Mr Roy, the hassle of providing cable operators with decoder sets is one of the reasons why the channel has decided against going completely digital right away.

Sahara is working on making the existing channel stable and focussed. The channel is launching 10 new programmes by June, out of which three to four programmes are being developed as the channel runner. The channel will, however, continue to have a mix of approximately 90 per cent entertainment and 10 per cent news.

Overall, the strategy of the channel to survive in the crowded market place is identifying and understanding the technological developments. ‘‘We’re closely observing the media industry before taking a step in a new direction,’’ says Mr Roy.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.