Sahara TV has acquired animated children's programming from Mondo TV
Sahara TV has acquired from the internationally popular Mondo TV, telecast rights for 260 hours of animated children's programming. The titles include the famous Simba The Lion King, PochaTas Hunter, Cindrella, Zorro, Colombus, Sandokan and The Great Book of Nature. Mondo TV has 25,000 hours of television software and is in international competition with Walt Disney.
Sahara TV is planning a long term deal with Mondo TV which includes getting into the area of co-productions.
Sahara has announced a total investment of Rs 200 crore towards academy, film and TV production infrastructure and Media Club. The company plans to create an infrastructure and produce animation programming. The shows will be of half-hour duration and will start from April. They will be slotted as part of the one-hour package of children programming. The Hindi entertainment channel is also proposing to produce on its own, participative children's programming. A special capsule has been produced on the children's education policy.
Sahara currently has a mix of cartoon shows and children's movies. The channel runs a one-hour band in the morning at 9:30 a.m., and in the evening at 5:30 p.m. The channel has already acquired movies from the Children's Film Society for three years.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking