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Sahara TV has acquired animated children's programming from Mondo TV

08-February-2001
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Sahara TV has acquired animated children's programming from Mondo TV

Sahara TV has acquired from the internationally popular Mondo TV, telecast rights for 260 hours of animated children's programming. The titles include the famous Simba The Lion King, PochaTas Hunter, Cindrella, Zorro, Colombus, Sandokan and The Great Book of Nature. Mondo TV has 25,000 hours of television software and is in international competition with Walt Disney.

Sahara TV is planning a long term deal with Mondo TV which includes getting into the area of co-productions.

Sahara has announced a total investment of Rs 200 crore towards academy, film and TV production infrastructure and Media Club. The company plans to create an infrastructure and produce animation programming. The shows will be of half-hour duration and will start from April. They will be slotted as part of the one-hour package of children programming. The Hindi entertainment channel is also proposing to produce on its own, participative children's programming. A special capsule has been produced on the children's education policy.

Sahara currently has a mix of cartoon shows and children's movies. The channel runs a one-hour band in the morning at 9:30 a.m., and in the evening at 5:30 p.m. The channel has already acquired movies from the Children's Film Society for three years.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.