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International Sahara plans to launch regional news channels

Sahara plans to launch regional news channels

Author | NULL | Monday, Jan 01,1900 11:06 AM

Sahara plans to launch regional news channels

Sahara India Group plans to launch a bouquet of regional news channels in Hindi, in line with plans to expand its presence in the media industry.

The proposed bouquet of channels which is expected to become operational from April this year, will also have programming in English and Urdu and will be downlinked in several north Indian centres including Noida (Uttar Pradesh), Delhi, Bihar, Madhya Pradesh and Maharashtra, industry sources said in New Delhi on Friday.

According to industry sources, the initial investment in launching this bouquet of channels would be in excess of Rs 50 crores, funded internally from the group's accruals and the proposed channels would extensively utilise Sahara's VSAT network to expand their reach.

The Group is also expected to recruit fresh editorial talent for this bouquet, with industry sources putting the number of new people at over 300.

Initially the Group had planned to go on air with this channel bouquet in November last year and that it conducted an extensive market research study for over a year before embarking on this project.

Tags: e4m

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