Sahara is understood to have shelled out a whopping Rs 100 crore for the three-year sponsorship rights ending in 2004. The company has also bought out the logo space on the sleeve of the non-leading arm of the players, which IMG was planning to sell separately.
The Sahara Logo will be embossed on the left chest pocket of all players, on their travel bags and on uniforms worn by them during practice sessions.
The MoU between Percept D’ Mark and IMG has been signed and an announcement is expected shortly. Others who had pitched the ball for the lucrative team contract are big-time cricket spenders like Hero Honda, Coke, Pepsi, LG, and Samsung.