Sri Adhikari Brothers’ SABe TV Ltd, is negotiating with multinational media companies for a strategic alliance wherein up to 30 per cent of its stake is likely to be offered to a partner. SABe TV channel has a distribution agreement with Turner International India, which markets and distributes CNN, Cartoon Network, TCM and HBO.
The launch of several new programmes during November has brought SABe TV significant gains. According to an 18-city TAM survey for the week ending November 18, SABe TV reported a viewership share of 11 per cent amongst channels in the afternoon band (excluding South India).
This placed it behind Sony (32.7 per cent), Zee (22.2 per cent) and Star Plus (12.7 per cent) and ahead of DD1 (10 per cent), DD2 (6.6 per cent), B4U (2.4 per cent) and Sahara (2.3 per cent). The survey was carried out in the A, B and C socio-economic categories in cable and satellite homes.
During the 7 p.m. to 8.30 p.m. band, SABe TV had a share of 5.7 per cent in C&S homes, putting it in the fifth position among general entertainment channels behind Star Plus, Sony, Zee and DD1 but ahead of DD 2, Sahara and B4U Entertainment.