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SABe TV adopts new strategy

09-November-2000
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SABe TV adopts new strategy

SABe TV has recently adopted a new channel strategy. They are looking at creating an afternoon prime time band from 12.30 pm to 3.30 pm and target the household audience, mainly women. The channel has already started with Jab Khelo Sab Khelo, the new game show which would then be followed by a comedy serial. The channel presently has 14 million viewers and the company plans to achieve 20 million viewers by the end of December. As a part of its new channel strategy, it is also looking at new genres of programming in which SABTNL has not yet entered. For this SABTNL has roped in Ashu Dutt as a director on board.

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