The smart twist in the tale caused by the death of the main protagonist in the saas-bahu saga on Star Plus, has ousted KBC from the hot seat. The family drama Kyunki Saans Bhi Kabhi Bahu Thi has been able to occupy the top four slots of the latest AC Nielsen’s TAM ratings for the week ended February 17 conducted across nine cities. The programme has consistently received double digit figures with the highest being 13.2 TRPs.
KBC came in sixth with TRP of 10.1, a shade lower than the other popular soap, Kahani Ghar Ghar Ki (KGGK). Sony’s much hyped Jeeto Chappar Phaad Ke has slipped to the 15th slot way behind other shows such as Filmfare Awards and dance show Boogie Woogie on the same channel.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
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