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RK Swamy BBDO to launch CRM division

23-January-2001
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RK Swamy BBDO to launch CRM division

In a strategic move, the Rs 256 crore RK Swamy BBDO, India's seventh leading advertising agency plans to launch BBDO Worldwide's customer relationship management (CRM) division called `Proximity' in India very soon. According to Peter Wilken, regional managing director, BBDO Asia Pacific, RK Swamy & BBDO's key focus areas will be on customer relationship management, interactive and database management in 2001.

The services of `Proximity' are currently available in Europe and North America. BBDO plans to extend this service to India, Singapore and China.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.