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International RK Swamy BBDO to launch CRM division

RK Swamy BBDO to launch CRM division

Author | NULL | Monday, Jan 01,1900 11:52 AM

RK Swamy BBDO to launch CRM division

In a strategic move, the Rs 256 crore RK Swamy BBDO, India's seventh leading advertising agency plans to launch BBDO Worldwide's customer relationship management (CRM) division called `Proximity' in India very soon. According to Peter Wilken, regional managing director, BBDO Asia Pacific, RK Swamy & BBDO's key focus areas will be on customer relationship management, interactive and database management in 2001.

The services of `Proximity' are currently available in Europe and North America. BBDO plans to extend this service to India, Singapore and China.

Tags: e4m

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