Top Story

e4m_logo.png

Home >> International >> Article

Revenue from pay channels to grow six folds by 2006: DSP Merrill Lynch report

17-July-2001
Font Size   16
Share
Revenue from pay channels to grow six folds by 2006: DSP Merrill Lynch report

The latest quarterly report on media by Merrill Lynch forecasts that the Indian pay markets will grow from their estimated size of Rs 290 crores in 2001 to Rs 1830 crores by year 2006.

According to the survey, this growth would come on the back of increase in cable TV penetration to 49 million cable connections by 2006, against about 32 million homes now, increase in the broadcasters’ share in the cable revenue pie and rise in cable rents to Rs 250 per month.

Area cable operators (ACOs) currently retain about 91.5 per cent of the cable revenues, while multi-system operators like SitiCable, INCablenet and Hathaway, get 2.5 per cent. Broadcasters manage to get just 6 per cent of the cable revenue pie. This is all set to change with the shift to pay markets.

As a result of the headstart that the Star group had with its sports channel, it is expected to retain a strong hold over the pay market cornering 80 per cent of the subscription ‘pay’ revenues even in the financial year 2001. This is expected to amount to over Rs 200 crores.

The report also concludes that Zee with its offer of 15 channels on a pay bouquet will open up the market considerably.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...