Renaissance Sharpline Private Limited expects to more than double its current turnover of Rs 17 crore in the six months following the strategic partnership it has recently entered into with Equus Advertising. Equus Advertising has offices in Delhi, Mumbai and Kolkatta and a turnover of over Rs 70 crore, while Renaissance has offices in Chennai and Delhi.
As per the agreement, Equus will provide the creative inputs, Renaissance will offer media solutions and manage the accounts. This move will enable both the companies to acquire a big chunk of the advertising pie in the South.
The alliance would bring to table experience and expertise across event management, exhibitions, PR, besides mainstream advertising and promotions. Besides advertising, Renaissance has also diversified into television software and is likely to produce a script written by writer-columnist Shoba De shortly. Plans are also afoot to set up a state-of-the-art studio in Mumbai.