Top Story

e4m_logo.png

Home >> International >> Article

Removing floor price by DD has attracted 23 bidders

26-February-2001
Font Size   16
Share
Removing floor price by DD has attracted 23 bidders

Removing floor price by DD for the supply of films has attracted 23 bidder this time. The bidders include National Film Development Corporation (NFDC), Pritish Nandy Communications, Creative Eye, and Nimbus, among others. The last date for receiving bids was February 23.

What has surprised the DD is the fact that the maximum bid has gone up to Rs 81 lakh. Ironically, the highest bid has come from NFDC, which has been supplying films to DD for many years. The high bids are mostly for the Friday and Saturday films on DD-I. DD-II continues to disappoint everyone at Mandi House.

The commercial section of DD will do the necessary tabulation and credit rating of the bidders before putting it up to the CEO, Mr. Anil Baijal. A committee headed by the CEO will then finalise the allotment of film slots. Although the bids have been submitted and opened, the names of the films to be supplied have not been revealed by the bidders so far.

In all, four bids will be accepted for all the slots and the films being supplied by these bidders will be telecast starting April 1, 2001. DD had last week invited bids for supplying films for DD-I and DD-II channels. But it had not fixed any floor price for the bid as it felt that bidders often distanced themselves from supplying films when a floor price was set.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO