Top Story


Home >> International >> Article

Reminiscent India Television plans to offload 20% equity

Font Size   16
Reminiscent India Television plans to offload 20% equity

Reminiscent India Television, which runs the Lashkara and Gurjari channels in the country, plans to offload a 20 per cent equity stake through private placement. The company has appointed Ernst & Young to value its television software, brands, distribution and business proposition for three years. Ernst & Young is expected to submit the valuation report by October-end.

RITV’s estimated valuation of its assets is Rs 50 crores. “The brand of Lashkara, Gurjari, Miss Lashkara and Lashkara Music Awards is estimated to be valued at Rs 25 crores. The 2,000 hours of TV software will be worth Rs 10 crores. The property assets will account for the balance of Rs 15 crores,” said the company sources.

RITV is also going in for private placement of preference shares to raise Rs 10 crores. The shares, which will carry 12 per cent interest rate, will be bought back by the company after 3 years.

Of the total funds, Rs 2 crores will be utilised to set up post production facilities, Rs 3 crores for additional software, Rs 3.5 crore for uplinking expansion and Rs 1.5 crores for interior location. RITV will pump in another Rs 5 crores. The company is constructing an additional 25,000 sq. ft of office space in Andheri, Mumbai.

RITV will start supplying 30 per cent content for the Urdu channel Anjuman, which is run by the UK-based Reminiscent TV.

Plans are also on to launch the channel in India. RTV has licensed its brands to RITV to market and distribute in India for 25 years.


Speaking to exchange4media, Shreyams Kumar M V, Joint Managing Director, Mathrubhumi shared his views on IRS 2017

The channel re-branded itself to verbalise what it stands for to its audience and partners

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

In the Top 10 Advertisers list, FMCG brand Hindustan Lever, Reckitt Benckiser India and Procter & Gamble retained its top three spots

Dentsu Webchutney has reprised its ‘The Racist Cover’ campaign this time with an interesting physical manifestation of the idea to demonstrate it in an innovative way

These five mobile ad campaigns enticed users to the point of immersion and led to brilliant ways for consumers to engage with the brands