Reminiscent Television Network (RTV), which operates the Lashkara and Gurjari channels, has acquired a majority stake in four channels in the UK to strengthen its bouquet. They are Asia1 TV (Hindi), MAT V (terrestrial Asian channel), CTV (Tamil), and Bangla TV (Bengali). RTV Network, which is now running a seven-channel bouquet in the UK, plans to launch by the year end a Hindi music channel, Raag, and an unnamed South Indian music channel.
RTV’s four channels, Lashkara (Punjabi), Gurjari (Gujarati), Anjuman (Urdu) and CTV, have gone pay since April. The price is around £10 per channel.
RTV Network plans to launch Lashkara and Gurjari in the US and Canada by the end of the year. The company has set aside Rs 125 crore this year for the expansion of Lashkara. It has, however, decided to go slow on the Gujarati channel.
RTV has recently struck an alliance with Asianet, a Hindi cable channel in the UK. The company will be supplying software and will have a revenue sharing arrangement with Asianet.
RTV is on the Astra platform in the UK and competes with Zee TV, Sony TV and Star TV in that market. But it has the cutting edge of offering a group of ethnic channels under one umbrella.
The network started beaming five channels in the UK from May, 2000. RTV will launch this June a Punjabi music awards event called Punjabi Music Award, 2001. Jagjit Singh and Anoop Jalota will be involved and the event will be telecast on the RTV channels across the world.
UK-based RTV owns 20 per cent of RITV, an Indian company. RTV has leased out its two channels, Lashkara and Gurjari, to RITV in India.
The Indian outfit will be responsible for distribution, marketing and promotion of the brands in the country. RITV supplies content to the RTV group of channels.