Top Story

e4m_logo.png

Home >> International >> Article

Reliance to launch interactive television

28-May-2001
Font Size   16
Share
Reliance to launch interactive television

Reliance Entertainment is planning to launch interactive television. Interactive TV is meant to deliver content to its broadband venture via set-top boxes. The broadband network, when operational, will enable customers to watch their favourite television programmes, make telephone calls and use the Internet via fibre optic cables.

Even as Reliance Entertainment has a team in place in Mumbai for working on the interactive TV project, no date has been fixed as yet to launch it. The business plans for this project have still not been finalised.

Content for interactive TV would be finalised around three months before the launch. But, it is more or less clear that Reliance would focus on ‘infotainment’, which includes information, distance education and games, for its broadband content. Fiction and popular soaps are not what the company is looking at. Also, the production for interactive TV would be primarily in-house.

As per a recent study conducted by interactive technology companies in the US, the majority of consumers understand what interactive TV is, they want it now, they are willing to upgrade from analogue to digital cable, and switch between cable and satellite services in order to get interactive content delivered to their homes.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO