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Red Herring plans to launch Asian edition

06-February-2001
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Red Herring plans to launch Asian edition

Leading technology publication of the US, Red Herring, plans to launch Asian edition to be based in Hong Kong. It is particularly interested on having an editorial presence in India as it sees Indian technology sector as a strong focal point for its readership.

Red Herring Communication, the holding company, was in talks with four media companies across Asia for signing a broad-ranging deal within next three to eight weeks. This included an Indian media house and the deal could involve an equity and distribution partnership with the company.

Through this deal, Red Herring, which over the past few months had restructured its operations in the wake of the dotcom doom, would seek to establish its presence across many more world markets other than just the US. New editions were to be opened in Hong Kong, Middle East Asia, London and Latin America, besides adding another US edition.

An international presence, would mean that the editorial content across all editions would be international in nature, whereas up to 80 per cent advertising support would come from the local markets. Red Herring also has its own web and TV presence which had a sizeable audience in the Indian sub-continent.

The magazine presently has just one edition that comes out from San Francisco and sells 3.5 million copies world-wide. Post dotcom doom, it turned bi-weekly, reoriented its focus to include a lot more content about biotech, management, technology and business in general, instead of just the internet businesses.

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