Top Story


Home >> International >> Article

Red Herring plans to launch Asian edition

Font Size   16
Red Herring plans to launch Asian edition

Leading technology publication of the US, Red Herring, plans to launch Asian edition to be based in Hong Kong. It is particularly interested on having an editorial presence in India as it sees Indian technology sector as a strong focal point for its readership.

Red Herring Communication, the holding company, was in talks with four media companies across Asia for signing a broad-ranging deal within next three to eight weeks. This included an Indian media house and the deal could involve an equity and distribution partnership with the company.

Through this deal, Red Herring, which over the past few months had restructured its operations in the wake of the dotcom doom, would seek to establish its presence across many more world markets other than just the US. New editions were to be opened in Hong Kong, Middle East Asia, London and Latin America, besides adding another US edition.

An international presence, would mean that the editorial content across all editions would be international in nature, whereas up to 80 per cent advertising support would come from the local markets. Red Herring also has its own web and TV presence which had a sizeable audience in the Indian sub-continent.

The magazine presently has just one edition that comes out from San Francisco and sells 3.5 million copies world-wide. Post dotcom doom, it turned bi-weekly, reoriented its focus to include a lot more content about biotech, management, technology and business in general, instead of just the internet businesses.


Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Latestly focuses on all latest and breaking events across the globe, providing information on trend related stories across genres

As part of this re-imagined approach Star India will broadcast live matches in six different languages with an aim to target 700 million viewers across TV and Digital.

Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he made assured that this year will be a kickass seas...